Consistency q2

Examples of consistency in everyday life

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Foxtel Remote

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Samsung Remote

The tv remote control is a design that has been kept almost identical since the day it was born and this has allowed users to project knowledge of prior remotes to the latest designs. As you can see between two different brands of the same thing, they both have consistent designs. For example the universal on/off button ( a circle with a line through it) and the volume and channel buttons. These are kept consistent as it allows users to apply knowledge on how to use the remote. This is a good example of functional consistency in everyday life. An upgraded Foxtel or samsung remote will have internal, external and aesthetic consistency too, this is because when people are familiar with a product they are happier and more comfortable using it

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Harry Potter novels

Book series covers are an important aesthetic aspect to be very aware of as a writer. The cover of the book not only draws the reader in but also projects familiarity towards readers of a series for example Harry Potter. This series was widely loved and the original book covers were kept very consistent within their style. Note the consistent font and title placement as well as author font and placement. This is aesthetic consistency, and the fact that it creates emotional connection and recognition is important as we see this cover and expect a certain feel and standard for the book. This establishes its Harry Potter identity.

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Tumblr blog

Web design consistency is very important for usability and familiarity for viewers. When a website is faithful to consistent design principles, it makes it easier for people to find their way around the website and feel comfortable doing so. For example Tumblr’s consistent blue and white theme, and the font of the websites name not only sparks familiarity for the viewer but also makes navigation easier to do even for a first time user. The horizontal strip at the top which you navigate from remains consistent throughout the website therefore increasing usability and making it more comfortable for viewers.


Foxtel remote. (2016). Retrieved from

Harry Potter Novels,. (2012). Harry Potter Novels. Retrieved from

Lidwell, Holden, & Butler,. (2003). Aesthetic usability effect.

Samsung remote. (2016). Retrieved from

Tumblr image. (2016). Retrieved from