Activity 1 Aesthetic Usability Principle – Q1

The article of this week’s reading is about Aesthetic usability effect principle. It is discussing on how aesthetic designs play an important role today on usability products to affect people’s buying habits. There are few points can be analysed for the article, if something is more aesthetic, the consumer is more likely to purchase and use it; secondly, the aesthetic products seems easier to handle than the less-aesthetic designs; thirdly, aesthetic products are more connecting on an emotional level and therefore a consumer is more likely to purchase the aesthetic design even if the non-aesthetic one is the same price. Aesthetic responses are primarily emotional or feeling responses, and as such they are very personal.Some points about how enhancing aesthetically pleasing objects are raised by (Malamed, 2015) are the following; it enhances perceived value as consumers are quick to judge on appearance; secondly they increase motivation, much like a clean desk and work space motivates you, with an aesthetic device, tasks are perceived as less difficult; and finally it avoids negative emotions which come from frustration at poorly designed products. Lidwell, Holden and Butler (2003) discuss the influence over Aesthetic-Usability Effect in the article as “positive relationships with a design result in an interaction that helps catalyze creative thinking and problem solving”.

“Some objects evoke strong, positive emotions: love, attachment and happiness. Whatever one may think of the Mini Cooper’s dynamic attributes, which range from very good to marginal, it is fair to say that almost no new vehicle in recent memory has provoked more smiles.The car is so much fun to look at and drive that the reviewer suggests you overlook its faults” (Norman, 2004)

Humans love beautiful things, nothing to be ashamed of its in our nature. We feel a connection and it evokes emotions of happiness in us. Aesthetics is a branch of philosophy, which is associated with art and beauty  and is concerned with how individuals perceive objects or make judgments based upon information received from five human sensors. Aesthetics is also associated with affect, or mood, emotion, and feeling.. Aesthetics essentially act as the bridge between a product and the user’s emotion and feeling. ( David and Glore, n.d)

The aesthetic usability design gives designers a big issue to be more creativity and in market place.


David, A. & Glore, P. (2010). The Impact of Design and Aesthetics on Usability, Credibility, and Learning in an Online Environment. Online Journal Of Distance Learning Administration, 13(4). Retrieved from
Lidwell, W., Holden, K., & Butler, J. (2010). Aesthetic‐Usability Effect. In Universal Principles of Design.
Malamed, C. (2015). Why Aesthetics Matter to Learning. Retrieved 10 May 2016, from
Norman, D. (2004). Emotional design. New York: Basic Books.

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