Simply put, credibility can be defined as believability. Credible people are believable people; credible information is believable information.(Stanford, Makovsky, 2002)
As discussed by B.J Fogg in ‘Persuasive Technology: Using Computers to Change What We Think and Do’, credibility plays a big role in a websites ability to persuade readers.(Fogg, 2003) If it wasnt for credibility how would a website convince the user to change their views or ways? Writer Karl Morgan states, “Knowing how to evaluate online sources is crucial to gathering the most current, relevant information for your research and establishing credibility in your writing.” (Morgan,2014)
When evaluating credibility a person will make an assessment on both trustworthiness and enterprise. The trustworthiness part of credibility is the supposed goodness or morality of a source. While the enterprise side of credibility is the supposed knowledge and skill of the source. The web has become the most ‘go to’ source for information, we rely on it and most of the time we really trust what it says, and therefore it is imperative that we know how credible a source is. So from knowing this information it is safe to say that the most credible sources are those that are most trustworthy and have a high level of enterprise.
From my academic perspective, its very important when writing academic papers for university that the sources and information you use is credible. If the information is credible a student, like myself, will have a higher chance. For this reason it is important that students asses where they are getting information from and whether it is trustworthy. Getting sources off the universities inline library is a great start for receiving quality information.
Fogg, B. (2003). Chapter 7: Credibility and the World Wide Web | Engineering360. Globalspec.com. Retrieved 27 May 2016, from http://www.globalspec.com/reference/33530/203279/html-head-chapter-7-credibility-and-the-world-wide-web
Fogg, B. J. (2003). Credibility and the World Wide Web. In Persuasive Technology: Using Computes to Change What We Think and Do (pp. 122‐181). Amsterdam: Morgan Kaufmann Publishers.
Morgan, K. (2014). Why Is Credibility of Online Sources Important in Education?. Our Everyday Life. Retrieved 27 May 2016, from http://oureverydaylife.com/credibility-online-sources-important-education-7012.html
Stanford, & Makovsky,. (2002). Retrieved 27 May 2016, from https://secure.proofreadnow.com/Credible_Web_site.pdf