Activity 1 Aesthetic Usability Principle – Q1

The article of this week’s reading is about Aesthetic usability effect principle. It is discussing on how aesthetic designs play an important role today on usability products to affect people’s buying habits. There are few points can be analysed for the article, if something is more aesthetic, the consumer is more likely to purchase and use it; secondly, the aesthetic products seems easier to handle than the less-aesthetic designs; thirdly, aesthetic products are more connecting on an emotional level and therefore a consumer is more likely to purchase the aesthetic design even if the non-aesthetic one is the same price. Aesthetic responses are primarily emotional or feeling responses, and as such they are very personal.Some points about how enhancing aesthetically pleasing objects are raised by (Malamed, 2015) are the following; it enhances perceived value as consumers are quick to judge on appearance; secondly they increase motivation, much like a clean desk and work space motivates you, with an aesthetic device, tasks are perceived as less difficult; and finally it avoids negative emotions which come from frustration at poorly designed products. Lidwell, Holden and Butler (2003) discuss the influence over Aesthetic-Usability Effect in the article as “positive relationships with a design result in an interaction that helps catalyze creative thinking and problem solving”.

“Some objects evoke strong, positive emotions: love, attachment and happiness. Whatever one may think of the Mini Cooper’s dynamic attributes, which range from very good to marginal, it is fair to say that almost no new vehicle in recent memory has provoked more smiles.The car is so much fun to look at and drive that the reviewer suggests you overlook its faults” (Norman, 2004)

Humans love beautiful things, nothing to be ashamed of its in our nature. We feel a connection and it evokes emotions of happiness in us. Aesthetics is a branch of philosophy, which is associated with art and beauty  and is concerned with how individuals perceive objects or make judgments based upon information received from five human sensors. Aesthetics is also associated with affect, or mood, emotion, and feeling.. Aesthetics essentially act as the bridge between a product and the user’s emotion and feeling. ( David and Glore, n.d)

The aesthetic usability design gives designers a big issue to be more creativity and in market place.


David, A. & Glore, P. (2010). The Impact of Design and Aesthetics on Usability, Credibility, and Learning in an Online Environment. Online Journal Of Distance Learning Administration, 13(4). Retrieved from
Lidwell, W., Holden, K., & Butler, J. (2010). Aesthetic‐Usability Effect. In Universal Principles of Design.
Malamed, C. (2015). Why Aesthetics Matter to Learning. Retrieved 10 May 2016, from
Norman, D. (2004). Emotional design. New York: Basic Books.

Aesthetic usability effects Q2

Butler, Holden & Lidwell (2003) defined the Aesthetic-Usability Effect, as a concept in which more attractive things are rated as easier to use, despite the likely hood that they are. The following are examples of this spectacle;

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(Independent, 2016)

Nokia Mobile Phones :The Nokia phones used in the article provided for the class are an older version of the cellur phones we are used to but it still incorporates the  Aesthetic Usability effect. Once upon a time these phones were new, fresh and advanced compared to others. Nokia was one of the first companies that realised that phones needed more than just the traditional communication features. Aesthetic elements such as “coloured covers and customised rings are more than ornaments” ( Butler, Holden & Lidwell, 2003). Though this phone was not without its faults, these aesthetic features encouraged a “positive relationship with the user that in turn makes troubles more tolerable” (Butler, Holden & Lidwell 2003).

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TiVo desktop (,2016)

TiVo Recording System: TiVo TV’s is an American television brand that allows consumers to record, pause and rewind live TV. With todays busy busy lifestyle, there isnt much time to sit and watch your favourite shows. TiVo obliterates this problem in style, and event if there are a few problems, customers are forgiving due to its sleek menu visuals. “Through attractive on screen menus and pleasant and distinct auditory feedback are changing the way people record and watch their favourite programs.” ( Butler, Holden & Lidwell, 2003)


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Audi vs Skoda  (CarWow,2014)

Audi or Skoda

Cars pretty much all do the same thing; get us from one place to another, look pretty similar; four wheels, seats and an engine, so why do people buy one over another. I can tell you right now that i would pick an Audi any day, this purely comes down to design.  Aesthetics and car design have come hand in hand for many years, its what makes the car what it is, provides it with personality and the brands look. The aesthetics; quality, structure and design is what gives the car the edge in such a competitive market place, especially when there are so many car brands out there.

Between the Audi and the Skoda, there isnt much difference besides the brand and design. The reason for choosing the Audi, even though its more expensive, is because Skoda’s brand oozes a cheap design. Many people will argue that Audi drives better or is more fuel efficient but thats not necessarily true, its because its aesthetically pleasing, more so than the Skoda.



Boulton, M. (2005). Aesthetic-Usability Effect | Journal | The Personal Disquiet of Mark Retrieved 16 May 2016, from

Car Wow,. (2014). Audi vs Skoda. Retrieved from

Independent – Nokia,. (2016).

Lidwell, Holden, & Butler,. (2003). Aesthetic Usability effect.

MultipeLife.c0m (2016). TiVo Desktop [image] Retrieved from