Credibility Activity

There are 4 types of credibility when it comes to website credibility. These are the 4 types with an example for each.


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(Dept of Education,2016)

A great example of presumed credibility ( when you assume it’s a credible website due to how well known it is) with websites, is a government website such as the Department of Education. As shown above, this website is assumed to be credible as it is kept up to date, there are no ads or viruses, it has a clean and effective design, it features contact information and is usable.


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Reputed credibility, which is when its a third party reference ( you know someone who uses it so you feel more inclined to use it yourself), can be shown through a popular website such as Twitter, pictured above. This has a simple yet effective design and since people hear so much about it everywhere, they are more likely to use it and assume its credible since it caters to many people all over the world.


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(Ohana Swim,2016)

Surface credibility basically means what you come to find on a quick simple look at a website. An example of this would be a Bikini store called Ohana Swim. From first glance it ticks all the right boxes with a contact link, a search link, about us page and secure payment services.


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Earned credibility is when you have personally had a great (or bad ) experience with a website and therefore judge its credibility based on that. Personally the CommBank website has been very trustworthy and usable since the day I first started using it and have never had any problems. Therefore I view it as a credible website.


CommBank,. (2016). CommBank. Retrieved from

Dept. of Education,. (2016). Dept of Education. Retrieved from

Laja, P. (2012). 39 Factors: Website Credibility Checklist. ConversionXL. Retrieved 29 May 2016, from

Ohana Swim,. (2016). Ohana Swim. Retrieved from

Twitter,. (2016). Twitter. Retrieved from

Credibility Q3 – Week 4

The study identified by (Fogg,2003), on page 154, figure 7.3, shows results of a survey which asked what items on a website make it seem more credible and what makes it less so. The following is my understanding of what makes a website less credible to a user.

  • Spelling or grammatical errors will significantly reduce a websites credibility
  • The site is difficult to navigate,
  • Privacy and Security Policies need to be easy to find and understand
  • The site is rarely updated with new information
  • Scams; Many more people have become aware of what makes a website not credible, scammers will go to greater lengths to make their websites look and behave in a credible manner.
  • Language; while the generation -Y will understand the “tech” shorthand or slang, older users might see this as a reason to deem a website not credible
  • If a websites URL and Organisation name don’t match it can be seen as a reason to view a website as being unprofessional and therefor not credible.
  • If there are no references cited to their information, that is another issue that will probably leave the user questioning its credibility
  • Error 404 ( orphan links) will automatically make me and many other users, assume a website is not credible nor professional


Fogg, B. (2003). Persuasive technology. Amsterdam: Morgan Kaufmann Publishers.


Credibility Q2

Wikipedia is a widely used website, but the problem is that it is not a very trustworthy website. According to the actual Wikipedia website, “While some articles are of the highest quality of scholarship, others are admittedly complete rubbish. … use Wikipedia with an informed understanding of what it is and what it isn’t” (Moran,2011).

One of the main reasons this is true, is because you cant trust something when you dont even know who wrote it. Although there is a WIkipedia group which edits unreliable information, often the consensus is won by the contributor with the strongest agenda, not the one with the soundest, and most real information. (Moran,2011).

According to a survey there isnt much diversity among the editors, with about 87% of editors being male,thus the site falls short of “the sum of all human knowledge” (Moran, 2011), without the diversity pool it should have.

People also edit wikipedia pages with vicious style which can go undetected for months. This means you could be reading something that has no truth to it whatsoever, which is why Universities will not accept Wikipedia as a source for papers or assignments.

Finally  Wikipedia says itself says not to trust them, so its better to steer clear of it as a primary source.



Moran, M. (2011). The Top 10 Reasons Students Cannot Cite or Rely On Retrieved 27 May 2016, from

Evaluating Credibility Q1

Simply put, credibility can be defined as believability. Credible people are believable people; credible information is believable information.(Stanford, Makovsky, 2002)

As discussed by B.J Fogg in ‘Persuasive Technology: Using Computers to Change What We Think and Do’, credibility plays a big role in a websites ability to persuade readers.(Fogg, 2003) If it wasnt for credibility how would a website convince the user to change their views or ways? Writer Karl Morgan states, “Knowing how to evaluate online sources is crucial to gathering the most current, relevant information for your research and establishing credibility in your writing.” (Morgan,2014)

When evaluating credibility a person will make an assessment on both trustworthiness and enterprise. The trustworthiness part of credibility is the supposed goodness or morality of a source. While the enterprise side of credibility is the supposed knowledge and skill of the source. The web has become the most ‘go to’ source for information, we rely on it and most of the time we really trust what it says,  and therefore it is imperative that we know how credible a source is. So from knowing this information it is safe to say that the most credible sources are those that are most trustworthy and have a high level of enterprise.

From my academic perspective, its very important when writing academic papers for university that the sources and information you use is credible. If the information is credible a student, like myself, will have a higher chance. For this reason it is important that students asses where they are getting information from and whether it is trustworthy. Getting sources off the universities inline library is a great start for receiving quality information.



Fogg, B. (2003). Chapter 7: Credibility and the World Wide Web | Engineering360. Retrieved 27 May 2016, from

Fogg, B. J. (2003). Credibility and the World Wide Web. In Persuasive Technology: Using Computes  to Change What We Think and Do (pp. 122‐181). Amsterdam: Morgan Kaufmann  Publishers.

Morgan, K. (2014). Why Is Credibility of Online Sources Important in Education?. Our Everyday Life. Retrieved 27 May 2016, from

Stanford, & Makovsky,. (2002). Retrieved 27 May 2016, from